This new Friday night comedy quiz show is a few weeks in, and I already think it's a good format. The premise is that you send three celebrities into complete isolation from all sources of news for a couple of days and then you bring them into a studio and quiz them about what might have been in the news. There's plenty of opportunity for jokes and outrageous headlines and all in all it's very entertaining, if not a laugh a minute.
One slight problem is that when the makers choose very obscure stories, the viewer is just as out of the loop as the contestants, and they no longer feel in on the joke, and by the nature of the programme you actually have to be reading the red tops to get them.
Also, they seem to be missing out on an opportunity for online content (see how I tied that in with our mobile content class?). Why not have a camera crew drop into the house where the quarantined celebs are living to get some no-doubt hilarious footage (or at the very least voyeuristic)? I had chat with Murray about this and he said that they didn't want it to be like Big Brother, which is fair enough, but then he also suggested that they could, each day, guess a news story which had occurred (playing it for laughs of course). Hire us now BBC!
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